Hama Hinnawi is a Jordanian entrepreneur, with a passion for design as a means of reviving her beloved heritage. Hinnawi uses traditional embroidery, and integrates it into modern contemporary designs. The designs reflect the intelligent, elegant and confident spirit that is the HAMA woman.
Upon graduation, Hinnawi had a successful ten year career as a Business Consultant. However, it was in December of 2010, that Hinnawi had an experience that would change her focus and become her vision. Hinnawi traveled to Palestine for the first time. There, she witnessed multiple inspirational actions and events, which provoked and inspired her into developing HAMA in March of 2011. Hinnawi vowed to do something to better represent and present Palestine to the world.
Hinnawi has been a guest speaker at many universities and events on the subject of women empowerment, sharing her success story, and raising awareness about palestine, refugees, women rights especially in the Middle East.
Using her valuable business acumen and experience, Hinnawi followed her dream of establishing a business in the fashion field working with Palestinian refugees. Behind her inspiration was her zest and patriotic duty to promote and preserve Palestinian heritage.
HAMA has had a successful and brilliant eleven years journey. Her Majesty, Queen Rania Al-Abdullah of Jordan, chose her designs on several prestigious royal occasions. Queen Mathilde of Belgium also chose HAMA for her Royal appearance. Hinnawi was the first female Arab designer to showcase her fashion line in Milan FashionWeek, in March 2017, and was also the first Jordanian to participate in Cairo Fashion Festival that same year, as the prestigious guest of honor. Hinnawi also designed the outfits worn by the nominees for the Oscar nominated movie Theeb, besides to other celebrities and judges t both Canes film Festival and Oscars. She also showcased her pieces at Mercedes Benz Fashion Week. Today she is selling physically in New York City.
HAMA donates 20% of her profits to people in need at the Palestinian refugee camps; specifically, to refugees in Gaza Camp, where over a hundred thousand people live within one kilometer in highly challenging living conditions.
Due to her humanitarian efforts, Hinnawi was nominated for the Arab woman of the year award in London.
HAMA is expanding to global market , not only with her fashion, but also with her new line of Jewlery and Art. She started her Art line creating Canvases full of stories about refugees, about women journey in life, about humanity, about life. As well known about all her fashion and jewlery collections, she has a story behind each piece and each collection she creates.