The HAMA Story BEHIND THE BRAND

We embody integrity in fashion, Our unique model enables us to create sustainable pathways to economic independence for hundreds of refugee women and their families in two continents. We value their skills and provide them with privileged opportunities to thrive. Balancing profit with purpose and making a positive impact on society, fostering an environment free of violence and depression

As a brand, we address unmet global markets by offering high-end quality fashion to clients who appreciate humanity, support women, strive for better societies, and advocate for a free Palestine.

Our Inspiration

VISION AND MISSION

To create a harmonious fusion of elegance, catering to the unique taste of modern individuals who appreciate the beauty of simplicity.

We strive to empower the local community, particularly skilled artisans, by showcasing their craftsmanship on a global platform

The Challenge

Lack of Employment Opportunities

Palestinian refugee women do not have access to employment opportunities which makes their daily lives difficult and leads to poverty.

Loss of Traditional Embroidery Craftsmanship

Traditional embroidery is an integral part of Palestinian cultural heritage, yet the craft faces the risk of fading away as younger generations need more opportunities to learn and practice these skills.

Limited Representation of Palestinian Designs

The global impact of Palestinian embroidery and its stories often goes unnoticed, leaving people unaware of the immense significance and exquisite beauty inherent in this traditional art form. Consequently, they miss out on valuable opportunities to appreciate and support it. The lack of modern designs hampers our ability to reach global markets and share this cultural treasure with a wider audience.

Our Solution

HAMA aims to raise global awareness and appreciation for Palestinian heritage through fashion, jewelry, and art pieces.

By working from home, artisans not only create sustainable income but also gain independence.

As part of our commitment to social impact, we donate 20% of our profits towards the education of girls in various camps in Jordan and Palestine.

Additionally, we have helped establishing an art school in the Gaza camp to equip the younger generations with essential skills to navigate their politically and humanitarian critical situation, ensuring their survival and empowerment.

What Makes Us Special?

OUR APPROACH IS WHAT SETS US APART IN THE FASHION INDUSTRY

Fashion with Integrity. From Refugee threads to international Recognition, telling a story of a Nation, like no other brand.

Sustainable economic growth for home-based women, and their families.

Sharing Stories through Embroidery made by high skilled artisans

The Founder's Journey

HAMA HINNAWI

HAMA HINNAWI founded HAMA with a mission that extends beyond design. In December 2010, she traveled to Palestine for the first time and was deeply moved by the inspiring actions and events she witnessed. This experience gave her the idea to create HAMA in March 2011 Leaving behind a successful decade-long career as a Medical Business Consultant. was born and raised in Jordan with roots in Nablus, Palestine, now divides her time between the USA and Jordan.

Hinnawi embodies her commitment to being a voice for the voiceless and raising awareness of cultural heritage. A dedicated advocate for human rights, Hama has also worked as a women's empowerment consultant in Palestinian and Syrian refugee camps in Jordan. Her efforts earned her a nomination for the Arab Woman of the Year award in London in 2017, and she currently serves as the Chair of Art and Culture for the Chicago-Amman Sister Cities program.

Achievements:

HAMA sponsored college education for Girls from Palestinians refugee camps in Jordan ,Palestine and Gaza Strip; especially in law , medical and nursing schools to benefit their communities.

HAMA designs have graced the shoulder of 3 Queens and Royalty, Walked the red carpet of the Oscars, Venice film festival, and much more.

We have grabbed the attention of International Media and have appeared in many TV Interviews, Newspapers and fashion Magazines such as VOGUE

HAMA sells physically in New York City HAMA art is displayed in Chicago Galleries

Employees 250 plus women from home on monthly basis

HAMA sponsored interns from U.S. universities to support children at an art school in the Gaza camp in Jerash. These interns taught various arts and languages while gaining firsthand insight into the realities of life for the refugees who have lived in the camp for generations.

Participated in Multi local and International Fashion Shows, Milan Fashion Week, and Mercedes Benz Fashion Week and many more.

HAMA was, for a long time, a major source for the Parliament of Jordan and the Palace gifts.

Hinnawi has been a guest speaker at many women's panel talks and for humanity at universities and schools in the USA and Middle East

Hinnawi was nominated for the Arab woman of the year award in London.

We have received recognition for our artistic contributions to social change.