Hinnawi sells her brand and her embroidered pieces as a story of empowerment and resistance. 20% of all her profits go to Palestinian charities in Jordan and Palestine.
HAMA helps women refugees by giving them the knowledge, the training and the opportunity to sell their work under the umbrella of the brand. Because of Hinnawi’s involvement with the refugees, several NGO's hired her as a consultant for women empowerment and capacity building; which was needed in her society in Jordan.
Hama Hinnawi, humanitarian fashion designer and founder of HAMA, was invited as a featured speaker at the launch of Tatreez Circle, a cultural wellness program hosted by MENA Community Center in Chicago. In this community-centered event, Hama explored the history and meaning of Palestinian tatreez embroidery, highlighting its roots in storytelling, identity, and resistance. She also shared how HAMA empowers refugee women by transforming traditional embroidery into high-fashion pieces while preserving heritage and supporting economic sustainability. This event brought together Chicago’s Arab and Palestinian communities to honor embroidery as a tool of cultural preservation, women’s empowerment, and intergenerational healing.