Hinnawi sells her brand and her embroidered pieces as a story of empowerment and resistance. 20% of all her profits go to Palestinian charities in Jordan and Palestine.
HAMA helps women refugees by giving them the knowledge, the training and the opportunity to sell their work under the umbrella of the brand. Because of Hinnawi’s involvement with the refugees, several NGO's hired her as a consultant for women empowerment and capacity building; which was needed in her society in Jordan.